Scott Schuman http://www.thesartorialist.com
Photographs from his blog
"The Sartorialist" quickly became a regular read for
fashionistas, both on the street and in the upper echelons of the industry.
Schuman began his site with the hopes of connecting fashion and everyday street
life. He describes his philosophy as trying to echo how fashion designers
looked at what they saw on the street: “My only strategy when I began The
Sartorialist was to try and shoot style in a way that I knew most designers
hunted for inspiration.”
Condé Nast tapped him to do something similar during Fashion Week in Paris for its style.com
website. He has covered shows during New
York 's Fashion Week for Saks Fifth Avenue . Schuman has been
featured in GQ Magazine where he was given his own page in every issue for
nearly four years, as well as work appearing in Vogue Italia, Vogue Paris and
Interview Magazine.
An image from Schuman's Coach Campaign. |
Schuman
collaborated with numerous advertising campaigns: for The Gap and Verizon, with
Kiehl’s on an exclusively commissioned product and campaign surrounding
Father’s Day, Nespresso, DKNY Jeans, Gant, OVS, Crate & Barrel. Burberry,
meanwhile, tapped Schuman to shoot the groundbreaking social
media-cum-advertising “Art of the Trench” project.
About his shooting style in a Harper’s
Bazaar interview, on how he chooses who to photograph he says: “No. I mean,
there is that element–the [person who] totally wants to get shot, and
dressed crazy. But that’s never what I shoot. It’s the people who want to be
famous, shot by people who want to make their blog famous. But it’s not what
I’m interested in. So the only way it affects me is I guess a more congested
background when I’m shooting.”
In his interview with Vitamin Daily
he says: “It took me a long time to be able to call myself a
photographer. I didn’t train with anyone; I didn’t go to school for it. It took
me a long time to get to the point where I could say that I have my own unique
look, and people recognize my photographs.”
In 2009, an anthology of Schuman's
favourite shots from around the world was published as a book entitled The
Sartorialist.
Some pages
from The Sartorialist (2009)
Schuman cites as inspiration the photography of documentary
style cameramen like National Geographic’s Steve
McCurry, the man behind the
now-famous June 1985 cover photo featuring an Afghani girl with haunting sea
green eyes. Looking at Schuman’s photos, you can sense that he is trying to
capture the inner spirit of his subjects, not only their fashion sense. “I’m
not reporting on a bag; who’s carrying what bag and who’s wearing what dress.
I’m not reporting on people,” he explained. “What I am looking for is a certain
grace.”
But Mr. Schuman’s influence is felt
far beyond the blogosphere. His beautifully framed photos, which feature
fashion insiders and football fans alike, now appear on mood boards in design
studios around the world. His photographic style has inspired countless
advertising campaigns and editorials.
Susie
Lau www.stylebubble.co.uk/
Susanna Lau, also known as Susie Bubble, is a writer, editor
and photographer living and working in London .
Lau started her blog "Style Bubble" in March 2006, and since then she
has enjoyed many fashion and photography adventures. Every day, Susie Lau logs
on to her blog, Style Bubble, photographs her outfit, raves about a new
designer and inspires her international fanbase. She's one of the first
bloggers to be recognised by the industry - she was one of only two bloggers
invited to a Gucci show in New York ,
and has since accepted tickets to Chanel and Lanvin.
“I'm self taught when it comes to photography, but at the
beginning I would learn from the pro photographers and just mess around. I
spent six months just auto shooting, and just built up my confidence.” she says
in an interview with Cosmo magazine.
An overcast day, which is Susie’s preferred outdoor
lighting, is much easier to work with, as it produces a friendlier and more
diffused light - you'll see no dramatic shadows here! “And in any case, think
of the poor model having to squint up at the sun while you get the correct
camera settings. A screwed up face is never a good look.” she is quick to point
in an interview with Marie Claire (2013). 'In terms of shooting, I have a set
order of what shots I want to get in my head – a full length, a 3/4 and then
catch any details close-up (shoes, bags etc.),' she says.
Photographs from her blog
“You want the attention to be focused on the person you’re photographing, not on the background. Scaffolding and white van don’t create the best background. It changes the entire photograph; you find your focus is drawn away from those beautiful clothes to read the background sign. If you want to express calm in a portrait, choose a calm background. Rather than shooting on a flat wall (Susie loves to get depth in a photograph) placing a model in the centre of a road, preferably a quieter one, will create an instant frame.” says Sussie in ‘How to become a fashion photographer: a masterclass with Susie Lau’ in Cosmo magazine (2013).
Style Bubble's Susie loves to photograph details. She often finds her self snapping away in restaurant or walking down the street when she sees wonderful textures all around her. These snapshots are great for inspiration on colours and themes for future shoots.
“You want the attention to be focused on the person you’re photographing, not on the background. Scaffolding and white van don’t create the best background. It changes the entire photograph; you find your focus is drawn away from those beautiful clothes to read the background sign. If you want to express calm in a portrait, choose a calm background. Rather than shooting on a flat wall (Susie loves to get depth in a photograph) placing a model in the centre of a road, preferably a quieter one, will create an instant frame.” says Sussie in ‘How to become a fashion photographer: a masterclass with Susie Lau’ in Cosmo magazine (2013).
Style Bubble's Susie loves to photograph details. She often finds her self snapping away in restaurant or walking down the street when she sees wonderful textures all around her. These snapshots are great for inspiration on colours and themes for future shoots.
Lau was editor of Dazed Digital, the website of Dazed & Confused magazine, from 2008-2010. Lau now works full-time on her blog and other freelance projects, including writing for Elle, The Daily Rubbish and Dazed Digital.
No comments:
Post a Comment